Being a blogger means that at one point or another, you are sent beauty or fashion items to review and feature on your blog. Gifts or samples can be seen as part of compensation; instead of money, you receive the newest face cream or the new “it” bag. The more successful your blog is, the more products/samples you will receive. We admit, after a while you may become a bit overwhelmed with the amount of products your receive and need occasionally to “clean house.” We’ve been asked if bloggers should sell the PR samples they receive and our answer is always the same. No!
What you should consider when thinking about selling your samples!
- First off, you should never use your blog solely to get free products or with the purpose to sell them later on! That is a big blogging no-no! Blog about products because you are genuinely interested and try to avoid making compensation your main goal!
- You have been given a sample because a company feels they could build a great blogger-brand relationship with you. Brands spend a lot of time and money sending you promotional products. They are after your opinion, your approach and authority! Don’t misuse that trust by selling their products as you might never hear from that company again. Use the product as intended. Think about the message you are sending to that company when they see their product on eBay or in a blog sale!
- Remember, there is a growing number of blogs out there, increasing by the hour! Companies are getting more selective as to whom they send products! Not every company has the resources to spend on promotional items. Theses companies will not work with you, if you are only after the freebies! Repairing a damaged reputation is hard!
- You readers may recognize the product you are trying to sell! Not disclosing that you have received it for free might lead to negative ramifications. FTC regulations should always be considered! See more on that here!
- PR samples have a specific purpose! They are meant to be reviewed by you on your blog, and you are expected to give your honest opinion. We understand that you may receive some products that are not suitable for you. We recommend contacting the company and asking if you should send the sample back. They will appreciate the effort and more likely will work with you again and be more selective when it comes to the products they send you.
- If you need to de-clutter your makeup drawer, consider donating your unused products. Check out this post on some basic guidelines and websites.
What do you think about selling PR samples? Is it ethical? Let us know your thoughts below!