Okay, you’ve decided to have a blog but what are you going do for content and how do you organize any incoming content from guest writers? How do you stay true to your brand? When do you need to post your content?
I’m really into organizing my writing projects and knowing in advance what I will be writing about. That way I can start pulling information together and not find out at deadline time that I’m missing key facts or graphical elements. Whenever I work with a client on starting his blog, I recommend creating an editorial calendar to help kick start the content. This is where the content planning and assignment takes place. It allows you to plan your content and gives you a document to work from. Trust me, if you develop an editorial calendar, your content will be strong and you’ll save time in the process.
An editorial calendar gives you an overall picture of editorial content to be included and when. Editorial calendars help bloggers stay productive and organized. People who blog more often tend to get more traffic and the serious ones use editorial calendars to help in their personal organization and productivity.
Start by outlining what your goals are, what topics you want to write about, who you are trying to reach, who will write the posts and how will you promote the pieces and create a schedule format that works for you. I like creating a grid because it’s easy to see the various elements that I need to fill in with information. Here is some information to collect in your spreadsheet of document grid:
- Topics you plan to blog about
- Deadlines for drafts/approval; Publish dates
- Initial headlines, keywords
- Authors if you have guest bloggers
If you need help creating your editorial calendar, check out the WordPress editorial calendar plugin, plus there are calendar programs that you can invest in if you need to manage and track a larger workflow of posts.
Most importantly, once you have an editorial calendar in place, use it. You’ll have the satisfaction of
being more organized, delivering content that reflects your brand, and you’ll be able to manage more of the content that’s coming your way.