What is IMATS & Why You Should Go

Posted on March 5, 2013

Photo courtesy of IMATS.net

If you lurk around any type of makeup forum or read enough blogs, chances are you’ve heard some mention of IMATS.  What is IMATS?  IMATS stands for International Make-up Artist Trade Show, and it’s hosted by Make-up Artist Magazine.  It’s the place to be for vendors, artists, professionals and enthusiasts to delve right into everything this industry has to offer.

At IMATS, you can attend classes, witness demonstrations of true makeup artistry and see new product debuts.  Also featured is a makeup museum and an Afterglow party where you can meet and speak with other makeup aficionados!

This event is an amazing networking tool for bloggers to meet with brands and provide some behind-the-scenes content for readers.  During general show hours, IMATS is open to the general public.  Click here to find the IMATS location nearest you and purchase your tickets in advance.

These shows take place in a multitude of locations. Here are the upcoming dates for the rest of the year:

New York (April 6-7) at Pier 94
IMATS New York CityLondon (June 22-23) at the Olympia National Hall Kensington
IMATS LondonVancouver (July 27-28) at the Vancouver Convention Centre East Exhibit Hall B
IMATS VancouverSydney (September 21-22) at the Sydney Convention and Exhibition Centre
IMATS SydneyToronto (November 9-10) at the Metro Toronto Convention Centre
IMATS Toronto

Are you a makeup pro?  Apply for a Gold Card for free access to IMATS as well as pro-only hours, which include early entry and a pre-show preview!  If you’re a member of the press, fill out this form for a press pass to cover the event.

Have you attended IMATS?  What are some of your insider tips?

*photos courtesy of Make-up Artist Magazine.

In addition to working with iFabbo, Brooke is also the Editor-in-Chief of the blog Blushing Noir. Recently, Brooke was named as the Allure Magazine 2012 Most Buzzworthy Blogger in their first annual Beauty Blogger Awards.

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