What is IMATS & Why You Should Go

If you lurk around any type of makeup forum or read enough blogs, chances are you’ve heard some mention of IMATS.  What is IMATS?  IMATS stands for International Make-up Artist Trade Show, and it’s hosted by Make-up Artist Magazine.  It’s the place to be for vendors, artists, professionals and enthusiasts to delve right into everything this industry has to offer.

At IMATS, you can attend classes, witness demonstrations of true makeup artistry and see new product debuts.  Also featured is a makeup museum and an Afterglow party where you can meet and speak with other makeup aficionados!

This event is an amazing networking tool for bloggers to meet with brands and provide some behind-the-scenes content for readers.  During general show hours, IMATS is open to the general public.  Click here to find the IMATS location nearest you and purchase your tickets in advance.

These shows take place in a multitude of locations. Here are the upcoming dates for the rest of the year:

New York (April 6-7) at Pier 94
London (June 22-23) at the Olympia National Hall Kensington
Vancouver (July 27-28) at the Vancouver Convention Centre East Exhibit Hall B
Sydney (September 21-22) at the Sydney Convention and Exhibition Centre
Toronto (November 9-10) at the Metro Toronto Convention Centre

Are you a makeup pro?  Apply for a Gold Card for free access to IMATS as well as pro-only hours, which include early entry and a pre-show preview!  If you’re a member of the press, fill out this form for a press pass to cover the event.

Have you attended IMATS?  What are some of your insider tips?

*photos courtesy of Make-up Artist Magazine.