05. 02. 2014
Image via Flickr by Tax Credits

How to Negotiate with Brands about Compensation – What your Blog is Worth

There it is – an email from the company you have been in contact with and for once, it’s not just another product pitch, it’s an offer. An offer to work on a...

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05. 04. 2013
Photo by Mike Monaghan via Flickr Creative Commons

Why Bloggers Must Disclose But Major Sites Don’t

Why don’t popular websites like Refinery 29 and Glamour.com have to disclose the fact that they have received products for free while individual bloggers do have to make such disclosures? Clearly, the editors...

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05. 04. 2013
2013 FTC Updates: What You Have to Do

2013 FTC Updates: The New Requirements

The United States’ Federal Trade Commission first released its blogger disclosure requirements in 2009.  Since then, many things have changed about technology, and the FTC has updated its disclosure requirements for the smaller...

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05. 04. 2013
Photo by Randy Pertlet via Flickr Creative Commons

Wild, Wild West No More: FTC Disclosure Rules Regarding Blogger Compensation

This is a re-post from May 2011.  The information does not reflect the recent 2013 FTC updates. In October 2009, the Federal Trade Commission (“FTC”) issued revised “Guides Concerning the Use of Endorsements...

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18. 09. 2012
Photo by mexico rosel via Flickr Creative Commons

Trademark Bullying

What do Chick-fil-A®, Monster® energy drinks and Tootsie Rolls® all have in common? They have each been accused of “trademark bullying.” Trademark bullying is the practice of using aggressive, overzealous tactics (i.e., cease...

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21. 06. 2012
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What The Recent FTC Hearings Mean to You

Photo by fast_ck On May 30, 2012 Federal Trade Commission hosted “In Short, Advertising and Privacy Disclosures In a Digital World,” a workshop where panelists discussed recommendations and concerns for upcoming updates of...

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29. 05. 2012
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International Disclosure Updates

Photo by Freya* via Flickr Creative Commons For this update, we will focus on some of the more international concerns but it is important to note that there is a lot of activity...

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24. 04. 2012
Photo by Kenta Arai via Flickr Creative Commons

The 3 Cs of blogging disclosure: It’s not just about the FTC

There are three primary factors bloggers should consider with respect to disclosures and transparency. For the sake of simplicity, let’s call them the 3 Cs: Compliance, Credibility and Clarity. Although FTC compliance represents...

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04. 04. 2011
blogger-compensation

FTC disclosure rules regarding blogger compensation

In October 2009, the Federal Trade Commission (“FTC”) issued revised “Guides Concerning the Use of Endorsements and Testimonials in Advertising” (the “Guidelines”) that may impose disclosure requirements on bloggers (and Tweeters, Facebookers and...

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