Why don’t popular websites like Refinery 29 and Glamour.com have to disclose the fact that they have received products for free while individual bloggers do have to make such disclosures? Clearly, the editors...
Read More →The United States’ Federal Trade Commission first released its blogger disclosure requirements in 2009. Since then, many things have changed about technology, and the FTC has updated its disclosure requirements for the smaller...
Read More →This is a re-post from May 2011. The information does not reflect the recent 2013 FTC updates. In October 2009, the Federal Trade Commission (“FTC”) issued revised “Guides Concerning the Use of Endorsements...
Read More →What do Chick-fil-A®, Monster® energy drinks and Tootsie Rolls® all have in common? They have each been accused of “trademark bullying.” Trademark bullying is the practice of using aggressive, overzealous tactics (i.e., cease...
Read More →Photo by fast_ck On May 30, 2012 Federal Trade Commission hosted “In Short, Advertising and Privacy Disclosures In a Digital World,” a workshop where panelists discussed recommendations and concerns for upcoming updates of...
Read More →Photo by Freya* via Flickr Creative Commons For this update, we will focus on some of the more international concerns but it is important to note that there is a lot of activity...
Read More →There are three primary factors bloggers should consider with respect to disclosures and transparency. For the sake of simplicity, let’s call them the 3 Cs: Compliance, Credibility and Clarity. Although FTC compliance represents...
Read More →In October 2009, the Federal Trade Commission (“FTC”) issued revised “Guides Concerning the Use of Endorsements and Testimonials in Advertising” (the “Guidelines”) that may impose disclosure requirements on bloggers (and Tweeters, Facebookers and...
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