05. 02. 2014
Image via Flickr by Tax Credits

How to Negotiate with Brands about Compensation – What your Blog is Worth

There it is – an email from the company you have been in contact with and for once, it’s not just another product pitch, it’s an offer. An offer to work on a...

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30. 01. 2013

4 Pages You Absolutely Need For Your Blog

Certain things are fundamental for every blog, whether it be in fashion, beauty or any of the other millions of categories out there.  Generally, at the top of a blog you’ll see the...

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21. 06. 2012

What The Recent FTC Hearings Mean to You

Photo by fast_ck On May 30, 2012 Federal Trade Commission hosted “In Short, Advertising and Privacy Disclosures In a Digital World,” a workshop where panelists discussed recommendations and concerns for upcoming updates of...

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29. 05. 2012

International Disclosure Updates

Photo by Freya* via Flickr Creative Commons For this update, we will focus on some of the more international concerns but it is important to note that there is a lot of activity...

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24. 04. 2012
Photo by Kenta Arai via Flickr Creative Commons

The 3 Cs of blogging disclosure: It’s not just about the FTC

There are three primary factors bloggers should consider with respect to disclosures and transparency. For the sake of simplicity, let’s call them the 3 Cs: Compliance, Credibility and Clarity. Although FTC compliance represents...

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