Get Your Claws Out! Boo! It’s Fall! Which means cooler weather (this will make some of us happier than others), cozy sweaters, pumpkins, and HALLOWEEN (primarily if you’re located in North America and...
Read More →Hello, Troops! We’re here to cut through the fog and tell you what you need to know about hosting blog contests and giveaways. Part one is just the basics. Attention, Please! Promoting a...
Read More →Who doesn’t love free stuff? Hosting giveaways has long been the tool of choice to persuade readers to follow a particular blogger on another one of their social media sites and to invite...
Read More →In October 2009, the Federal Trade Commission (“FTC”) issued revised “Guides Concerning the Use of Endorsements and Testimonials in Advertising” (the “Guidelines”) that may impose disclosure requirements on bloggers (and Tweeters, Facebookers and...
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