08. 10. 2012

Calling All Members! Enter the iFabbo Halloween Nail Art Spook-Tacular!

Get Your Claws Out! Boo! It’s Fall! Which means cooler weather (this will make some of us happier than others), cozy sweaters, pumpkins, and HALLOWEEN (primarily if you’re located in North America and...

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04. 10. 2012

Blog Contests Part 1: Basic Training

Hello, Troops!  We’re here to cut through the fog and tell you what you need to know about hosting blog contests and giveaways.  Part one is just the basics. Attention, Please! Promoting a...

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08. 10. 2011

Is your blog contest illegal?

Who doesn’t love free stuff?  Hosting giveaways has long been the tool of choice to persuade readers to follow a particular blogger on another one of their social media sites and to invite...

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04. 04. 2011

FTC disclosure rules regarding blogger compensation

In October 2009, the Federal Trade Commission (“FTC”) issued revised “Guides Concerning the Use of Endorsements and Testimonials in Advertising” (the “Guidelines”) that may impose disclosure requirements on bloggers (and Tweeters, Facebookers and...

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