Pinterest Web Analytics: How Does it Affect You?

Posted on March 27, 2013
Photo by mkhmarketing via Flickr Creative Commons

Photo by mkhmarketing via Flickr Creative Commons

Once upon a time, when you pinned something on Pinterest, you didn’t know the results of that pin.  How many repins did it get?  How many clicks?  Views?  Comments?  This all changed when Pinterest instituted Web Analytics last week.  To get all this new information, make sure you verify your blog for Pinterest and switch to Pinterest’s new view. 

Completed these steps?  Now you can find out all the fun numbers related to your blog and your Pinterest account!  The new Pinterest Web Analytics allow you to see:

  • How many people are pinning from your blog
  • How many people see your pins
  • How many people click on your pinned links
  • How many repins your pins get

How does this affect you?

Pinterest is all about the pretty picture; with Pinterest Web Analytics, you can find out what kind of pretty picture your readers like the most.  Once you know what they like the most to pin, you can focus on creating more of the similar content, leading to more repins or pins, leading to more traffic to your blog.  On the flipside, you may find out Pinterest doesn’t engage your audience at all–and that’s fine.  You have the freedom to adjust your social media strategy, and you don’t have to continue pinning if you weren’t into it in the first place.

It sounds like a lot of work, but blogging is a lot of work.  At least now we’re not ignorant of our Pinterest stats.  This was always really frustrating for me.  What about you?  How do you feel about the new Pinterest Web Analytics?  Have you looked at your numbers?  What did you learn?


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This post has been reviewed by Chloé Watts, our in-house tech guru.
Have a question for Chloé?  Use the ask chloédigital contact form.



When she isn’t performing her iFabbo duties, Amy runs Studio 888, her digital media agency offering freelance writing and other services. She also has a personal blog at and a shopping/beauty/fashion blog named Pintucked. When she’s not writing, Amy is cuddling her cats to death and consuming all forms of media.

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One Response to “Pinterest Web Analytics: How Does it Affect You?”

  • Valens
    Twitter: Valenspervoi

    This is a great news! I know, it’s just a matter of curiosity but I like statistics.
    I’ve switched to the new Pinterest… not bad!
    Have a great wek end and happy Easter holidays

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