Once upon a time, when you pinned something on Pinterest, you didn’t know the results of that pin. How many repins did it get? How many clicks? Views? Comments? This all changed when Pinterest instituted Web Analytics last week. To get all this new information, make sure you verify your blog for Pinterest and switch to Pinterest’s new view.
Completed these steps? Now you can find out all the fun numbers related to your blog and your Pinterest account! The new Pinterest Web Analytics allow you to see:
- How many people are pinning from your blog
- How many people see your pins
- How many people click on your pinned links
- How many repins your pins get
How does this affect you?
Pinterest is all about the pretty picture; with Pinterest Web Analytics, you can find out what kind of pretty picture your readers like the most. Once you know what they like the most to pin, you can focus on creating more of the similar content, leading to more repins or pins, leading to more traffic to your blog. On the flipside, you may find out Pinterest doesn’t engage your audience at all–and that’s fine. You have the freedom to adjust your social media strategy, and you don’t have to continue pinning if you weren’t into it in the first place.
It sounds like a lot of work, but blogging is a lot of work. At least now we’re not ignorant of our Pinterest stats. This was always really frustrating for me. What about you? How do you feel about the new Pinterest Web Analytics? Have you looked at your numbers? What did you learn?
This post has been reviewed by Chloé Watts, our in-house tech guru.
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