Selling banner and ad spaces have long been a popular way for bloggers to monetize their blogs. While selling your own ads is a great start to monetizing your blog, it can also be very time consuming. Selling your own ads requires you to have your own Media Kit (learn how to put one together here), answering inquiries, negotiating, fullfilling the orders, following up with payment, and more. Launched in March 2012, Passionfruit is a website designed to make the process of selling and making money from ads easier.
With Passionfruit, you get a professional ad shop, payment processing, image hosting, easy HTML, automatic reminders, ad tracking, and more. Passionfruit works on any platform (except for WordPress.com since they do not allow ads).
Worried about what kind of ads will appear on your blog? Passionfruit has a solution for that. They have an approval process for advertisers, so no ads appear on your site unless you approve them.
This past July, Passionfruit redesigned, improved, and rewrote almost every page to their site. Yes, they are also now charging for their services. However, everyone can use Passionfruit up until September 1st for free. Everyone who signs up for Passionfruit gets a free month. Already a member? They are offering a one year subscription for $50. Details can be found on their blog here.
One of the perks of using Passionfruit is that they offer several different spot types. You can create spots for Sponsored Posts such as guest posts and product reviews, Social Media Mentions, Services (banner design, writing, etc.), and Sponsorships. Those who are interested in purchasing ads through your blog can now check out with multiple items at the same time through Passionfruit’s new shopping cart.
Advertisers use PayPal to buy the ads directly from your site so you don’t have to worry about payment collection. No need to send out invoices or the awkwardness of following up with late payments.
Looking to buy ads on other blogs? You can do that through their marketplace as well. You are able to sort by category, topic, location, and prices being charge for ads. Want to appear higher in the search results? You can purchase a Featured Listing for $50 a week. This allows your listing to float at the top of any search you appear in, makes your listing 4x larger than anyone else, you get a full description, and there are only 4 Featured Listings per category so that you stand out more.
Want even more ideas? Attend our 2nd Annual Social Media Conference where we have a panel speaking on how to monetize your blog the smart way.
Have you used Passionfruit before? What are your thoughts on selling your own ads?