Have you ever purchased or been gifted an item for review that didn’t cut the mustard? Maybe the formula was too thick or the product looked patchy when applied. Perhaps it’s a product touted for 24-hour wear but barely lasted an hour. Or worse, a shirt you loved in store that got holes all through it after one wash. You want to remain honest with your readers but are worried about offending the company.
Fear not. There are ways to get your point across while still being true to your following and remaining professional.
First, make sure you have all of the facts. Do some research on the product and make sure you’re using it the way it was intended. Maybe you need to shake up the liquid eye liner before applying or the shirt with the holes was actually dry clean only.
Next, balance out the negative by leading with a positive. For example, “The color of this lip gloss is perfect for warm toned individuals and gives a great shine, but some may find that it’s extremely sticky.” You can also contribute your thoughts on how you think the product can be improved. Keep it classy and remember that you won’t score any points with a company or your readers by humiliation.
Finally, contact the company or representative and explain the issue that you’re having. It’s good practice to do this anyway just in case it has to do with quality control and you got a bum product. Let them know if you’ll hold off on doing a review until you can have more time with the product or if you won’t be reviewing at all because it didn’t thrill you. You’re under no obligation to write a review, and don’t let anyone bully you into thinking otherwise or insisting that your review be positive.
Keep in mind that the brands you want to work with will appreciate the honesty so they can improve their product. Your readers will trust your opinion that much more.
What is your policy on writing a negative review?