How to Use Pinterest Analytics to Drive Traffic to Your Blog

Posted on August 13, 2013

Bloggers are loving Pinterest as a way to promote their content and drive traffic to their blog. Pinterest’s scrapbooking model allows people to pin photos from their blog and if users find it interesting, they will repin it to one of their boards. You may have even found that one of your images went viral and has been driving a ton of traffic to your blog every since! For tips on how to create blog posts for Pinterest, check out our past blog post on that topic here. With Pinterest Analytics, you can now track what content your customers are engaging with the most and what is driving traffic to your site. We will show you how to leverage the information found in Pinterest Analytics and how it can improve your marketing strategy.

Pinterest Analytics

Where to find Pinterest Analytics

If you have not already done so, you will need to sign up for a business account or convert your existing account to a business account. Next, you will need to switch your profile over to Pinterest’s new look. Lastly, you will need to verify your blog’s website listed on Pinterest. This will allow Pinterest to track traffic between the two sites. It may take a few days for your analytics to appear if you just verified your website with Pinterest, so be patient.

Analytics

Once you are done with the above steps, you may access your analytics by clicking on the drop down menu on the top right hand corner next to your profile image. After clicking on “Analytics” from the list, you will see your Site Metrics tab opened.There are also additional tabs like Most Recent, Most Repinned, and Most Clicked to provide additional data.

How to analyze Site Metrics data

Within the Site Metrics tab, you will see the following line graphs:

Pins: Number of images pinned from your blog.
Pinners: How many people are pinning images originating from your blog.

Pins-and-PinnersRepins: Which pins from your blog are being repinned.
Repinners: The number of visitors repinning your pins.

Repins and Repinners
Impressions: How often your pins appear on Pinterest.
Reach: How many unique visitors saw your pins.

Impressions-and-Reach
Clicks: How many times people click on your website.
Vistitors: How many visitors click through to your website from Pinterest.

Clicks-and-Visitors

Statistics on the left hand side provide you with the total number for the selected time period as well as a percentage indicating the increase or decrease from the previous period.

If you want to see the data for just one category, click on the data that you do not want to see in order to view the data by itself. The graph is also interactive in that you can hover over any point on the graph for a specific date to see the total number reported for that particular day.

One-line

You can also click on the date range (located on the top left) to customize your date range and compare data for any specific time period. The data found in Pinterest Analytics can also be exported to a CSV file. This is done by clicking the Export button on the top right next to the Most Clicked tab.

You will notice that Pinterest Analytics only focuses on pins of images that originate from your blog. For example, if you repinned an image to one of your boards, and other people repin or like it, you will not receive credit for this since the image was repinned.

Most Recent, Most Repinned, and Most Clicked tabs

The Most Recent, Most Repinned, and Most Clicked tabs are pages that look like the Pinterest Boards that you are familiar with. These show the most popular pins with users within each tab category. Click on the date on the upper left hand side to view the most popular pins for a given date, or use the quick select to look at a certain time period (yesterday, 7 days, or 14 days). Unfortunately, those are the only three date range options that Pinterest currently provides.

date-range

This data will help you determine how popular your pins are, which pins people engage with the most and which pins people are not engaging with. Instead of making guesses as to which of your content on Pinterest is successful, you can now track the numbers and make informed decisions that will continue to drive traffic to your blog.

If you would like an introductory walkthrough of Pinterest Analytics, you may check out Pinterest’s video guide to Pinterest Web Analytics.

Are you tracking your Pinterest analytics? Have you noticed a change in blog traffic since you started using Pinterest?

While you are at it, don´t forget to follow iFabbo on Pinterest!

Have you heard about the iFabbo Social Media Conference? Join us in San Francisco on October 12th, 2013, for an exclusive one-of-a-kind experience. Click here for more details!

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