Once you’ve perfected your blog style and you’ve attracted quite a following, you can consider attracting advertisers to your blog. Or perhaps you want to work with a publicist to gain some media attention or to partner with a brand on a program that promotes you and the brand. You’ll need to create an online media kit or one that you can send out to interested parties. It’s a must-have if you want to monetize your blog through direct advertising and should tell the story of why they should either advertise on your blog or work with you in a marketing partnership. Your media kit show brands who you are, what you can do, what your reach is, and how brands can benefit be working with you.
Here are the key steps:
Gather together all of your various traffic statistics and demographics. What are your blog traffic stats from your Google Analytics account, such as unique and total visitors, total page views, and if you are proud of your Alexa or Google page rankings, include them as they help with showing your credibility. How many Twitter followers, Facebook fans, and RSS subscribers do you have? For the demographics for your site, consider doing a survey, perhaps with Survey Monkey, to gain insight on our readers. You’ll want to know the split of female and male readers, their ages, education level, job type, marital or relationship status, family income, interests, why they read your blog, etc.
Invite brands to contact you directly for pricing. It’s often tough to put a price on a specific project and once you post prices it’s difficult to change them in any way. This way you have the freedom to change your prices based on the project and the strength of the brand.
Write a profile about you and your blog that sells. In a short pitch, tell the potential advertiser, marketer or PR pro the why behind your blog, your values, content, niche and a bit about yourself. Include what impact you’re making and how have you achieved the success with your readership, such as awards and press mentions that you’ve received. If you have previous or current partnerships and collaborations that you can highlight include them since brands like to see who you have worked with in the past. If you’ve received awards and press mentions, add them. Lastly, don’t forget to add your contact information.
Now put it together in a style that communicates your brand. Whether you are making an online media kit or creating a separate piece to send for selected opportunities, consider keeping it to one or two pages and placing it in a PDF or document file. Use the same color scheme and graphics from your blog so that it reflects your brand.
Set up an “Advertise” page on your site. Here’s where potential advertisers will be able to access your online media kit. If you don’t want to make your stats public, then write about what your blog can achieve for the advertiser, instead of including stats, and send them the stats when they show interest. But if you are proud of your stats, place them on your online media kit since it will show potential advertisers and marketing partners that your blog is worth their marketing dollar.