What kind of a blogger would you consider yourself as? Beauty, fashion, tech, lifestyle? Or perhaps you cover all of these and everything in between? Have you ever thought that giving your blog a niche can help you to bring in the readers? Having various interests is great – it keeps your content diverse and helps to avoid that ‘repetitive posts syndrome’ rut that bloggers can often fall into. However, the diversity can also alienate your readers. Some posts may catch their attention but others may turn them off and too many ‘off’ posts might make them leave your blog in favor of another with more narrowed content.
As if you weren’t already feeling like a small fish in a big blogosphere pond, there’s the prospect of losing readers?! Unfortunately, yes. You may stick with just beauty or just fashion but when readers are following 20 other blogs with the similar content as you, what sets you apart? A review of Chanel’s latest limited edition nail polish? Add it to the long list of others with similar swatches. Photos of your delicious restaurant burger from yesterday? That looks nice. And as Meryl Streep put it in The Devil Wears Prada, “Florals in Spring? How original.”
Of course, iFabbo is always here to point you in the right direction and get your blog the recognition it deserves.
The most obvious niche to go after is the topic niche. If you’re into the art of gift wrapping but you haven’t seen that much content on it around, then by all means write away. It might seem like the most obscure subject or way too specific to generate interest but you’d be surprised at how many other people out there feel as passionately as yourself. After all, who would have thought that photos of makeup rubbed on the back of a hand would grow into the huge beauty blogging community that we know and love today? If you can think it, people will read it and you’re more likely to be come up higher on search engine results – always a plus for gaining more traffic! Being knowledgeable and enthusiastic about what you’re writing about always helps too. Readers will see you as the go-to blogger for your field of interest; you’re the influencer.
Niches can also come in other methods of blogging. Your writing voice might be particularly engaging, for example. If you’re a natural comedian, go with it! Readers will find it more refreshing to read your thoughts on the latest trends than the next generic opinion. Camilla from Into The Fold, is a great demonstration of this. Or if you have a real knack for taking the perfect photos, make it a huge element of your blog so that readers associate you with great quality images of all the things they love. Rosie from The Londoner, for example, can turn the sloppiest burger into the most delicious, gourmet looking meal with a click of her camera.
At the end of the day, the best way to find your own niche is to be your own blogger. Look at what interests YOU and ultimately, be yourself! We’re not promising an overnight explosion of followers once you’ve honed in on your blog niche. It will always take work and continuity to build a loyal following, but having a niche is one of those useful things to make you and your blog stand out from the rest.
Do you think your blog has a niche? How did you find it?