2013 iFabbo Social Media Conference – San Francisco, California



All Ticket Sales are FINAL/ NON Refundable



Annemarie Frank

VP, Digital Marketing, HSN

w: hsn.com
t: @hsn

Annemarie joined HSN (Home Shopping Network) in 2011 as Vice President, Digital Marketing. In this role, she directs the strategic marketing plans for HSN’s digital channels, including web, mobile, gaming and social, ensuring innovation and execution of day-to-day initiatives.

Prior to HSN, Annemarie was Executive Director, Digital and Business Development for the mark. division at Avon Products, Inc. In 2009, she was responsible for launching one of the first digital social selling application on Facebook to thousands of mark. Reps. In addition to managing the digital portfolio, Annemarie was responsible for forging strategic marketing partnership with third parties to advance the brand’s business growth objectives.

Prior to Avon, Annemarie held positions of General Manager, Online Business at Benefit Cosmetics in San Francisco and Vice President, Interactive Business at American Express Headquarters in New York City.

Annemarie holds a Master of Business Administration in Finance and Information Technology from the Stern School of Business at New York University and a B.S. in Management from Bentley University in Waltham, Massachusetts.



Tracy Sun

Co-Founder and VP of Merchandising at Poshmark

w: poshmark.com
t: @tracy_sun

Tracy Sun is Co-Founder and VP of Merchandising at Poshmark, a mobile marketplace for fashion which dramatically simplifies how fashion is bought and sold today. In her current role, she is responsible for driving engagement and monetization for the company. Prior to Poshmark, Tracy founded a social commerce startup, Established Today, and was VP of Merchandising at Brooklyn Industries, a lifestyle apparel retailer in NYC. She received her BA from Barnard College, Columbia University and an MBA from the Tuck School of Business at Dartmouth.



Eugenia Chien

Senior ShopSense Manager

w: shopstyle.com
t: @eugeniachien

Eugenia Chien leads ShopSense, the affiliate marketing program by ShopStyle for fashion bloggers and app developers. She oversees blogger-brand partnerships for ShopStyle and integrated content collaborations. Prior to ShopStyle, Eugenia directed the blogger marketing program at Polyvore.



Amber Murray

Editorial & Social Media Director at Glam.com

w: glam.com
t: @Bincerli

Bianca Posterli is the Editorial Director for Glam Media, further developing the editorial and social strategy while strengthening strategic editorial relationships with top tier publishers across all verticals. Prior to joining Glam, she was the Editor at Modelinia, the Digital and Social Media Director for the Tyra Banks Company. Her work has been published on Style.com, Jane, Modelinia, The Frisky, Hudson Jeans’ blog, L’Atitude, in Conde Nast Traveler, Absolute magazine, Style magazine, and Baltimore magazine. Bianca was named one of the Top Ten Influential Fashion Writers to Know by Fashion Indie, won the 2010 Communicator Award for Best Cultural Blog, and earned a spot on Vogue‘s list of Twitter accounts to follow.



Alex Loscher

Marketing Specialist at Google+

w: alexeatsgreen.com
t: @alexeatsgreen

Alex Loscher is a marketing specialist on the Google+ Community Partnerships team. She works with publications, companies, brands, influencers, and bloggers to optimize their presence on Google+. Previously, she has held positions at Edible publications and Allure magazine.



Laurie Mueller

Product Manager at Facebook

w: facebook.com
t: @kireilauriel

Laurie Mueller has been active in tech and start-up spaces for over thirteen years. A highly-experienced product manager, she has led products in social commerce, gaming, and chat (aiding the global expansion of WeChat, a mobile app with 30MM+ users), and is currently applying her expertise to the development of Pages at Facebook. On the side, she is a social media consultant for start-ups.

Laurie has been blogging since 2000, and currently maintains a lifestyle blog, EyeForElegance.com. She holds Mechanical Engineering/Product Design degrees from MIT and Stanford, and is passionate about great design and aesthetics. Her personal interests include styling, photography, entertaining, and arts and crafts; she loves creating moments of beauty!



Marlena Stell

CEO & Founder of Makeup Geek

w: makeupgeek.com
t: @MakeupGeek

As CEO and Founder of Makeup Geek, Marlena Stell is one busy lady. Along with her wildly successful YouTube channel (over 700,000 subscribers!) she is also the creator of MakeupGeek.com – a unique beauty community that combines the power of educational online learning with social media interaction. Her website hosts an Idea Gallery where fellow Makeup Geeks (MUG’s) can show-off their makeup artistry skills, as well as have conversations on the forums, or read reviews about almost any beauty product available!

In 2011 Marlena launched her cosmetic line Makeup Geek Cosmetics with the intention of bringing high quality affordable beauty products to makeup enthusiasts across the globe. Her line features eyeshadows, pigments, gel liners, brushes, and lipsticks, with new products being added frequently. Marlena’s products have received national and international success, receiving rave reviews from fellow YouTube Beauty Gurus, Beauty Bloggers, and Makeup Artists throughout the world.

Marlena is passionate about helping all women to feel beautiful and feels incredibly lucky to have her dream job doing just that!



Jen Matthews

Blogger and Founder of My Beauty Bunny

w: mybeautybunny.com
t: @mybeautybunny

Jen Mathews is an award-winning beauty blogger and founder of cruelty free beauty blog, My Beauty Bunny. She is also the President of Top Tier Social Media. Top Tier Social Media provides social media strategy, consulting, daily management and blogger outreach for beauty, health and lifestyle brands. Connect with Jennifer Mathews on Google+.

Oliver Leighton

Oliver Deighton

Vice President of Marketing at Viglink

w: viglink.com | t: @oliverdeighton

Oliver Deighton is Vice President of Marketing at VigLink, a technology company helping websites earn from the content they create and the commerce they drive. Prior to joining VigLink, Oliver spent nine years at Google where he was most recently a Product Marketing Manager leading key projects across a broad range of B2B and B2C product areas including AdWords, the Google Display Network, Google Play and Google+. Prior to Google, he held marketing and sales positions with MP3.com and eMusic.



Amber Murray

Founder of Beauty Junkies Unite

w: beautyjunkiesunite.com
t: @beautyjunkies

Amber Murray is a heralded expert in the world of beauty, and the online editor of Beauty Junkies Unite. Her followers constantly seek her advice on the latest and greatest products, and her insight on top beauty destinations and services around the country. Beauty Junkies Unite was created in the summer of 2008, and continues to evolve as a top online destination for the latest in new product release reviews that get readers talking. Amber has more than 10 dedicated years of experience working in various areas of the beauty industry, and is a state-credentialed cosmetologist in both Florida and California. She has also served as a brand ambassador for several relevant beauty brands.



Christine Martinez

Creative Director of Luvocracy

w: milestostyle.com
t: @milestostyle

In 2008, Christine opened LAMA (Latin America in the Modern Age), a commerce business specializing in home decor and gift items from independent Latino designers. Most recently she has taken on the role of Creative Director of Luvocracy.com, a startup set to change the way we shop online and a home for web influencers to monetize the fabulous product recommendations they make everyday. Christine was one of the first members of Pinterest and named a “Pinner to Follow” by numerous publications such as The Business Insider, The Huffington Post, Mashable and CNN Espanol. She has also appeared on Good Morning America and is the author of ‘The Complete Idiot’s Guide to Pinterest Marketing (ALPHA, December 2012).



Amanda Nudelman

Digital Marketing Manager at Disqus

w: disqus.com
t: @amandanudelman

Amanda Nudelman works as the Digital Marketing Manager for Disqus. Having previously worked on the Product Support team for almost two years, she is familiar with the inner-workings of Disqus, and the importance of cultivating a relationship with your community. Amanda is originally from Arizona, and a graduate of University of San Diego.



Co-founder & CEO at The Mad Video Inc.

w: themadvideo.com
t: @koldogb

Koldo García is co-founder and CEO at The Mad Video Inc. He previously co-founded and worked at The Mad Pixel Factory (Madpixel), a web design&development studio, where he was Creative Director and CEO. At Madpixel he had the opportunity to collaborate in amazing and award winning projects such as Google Art Project. Koldo has an strong background in design: he studied at Istituto Europeo di Design, at the Center of Design and Communications, and at Tracor, all of them in Madrid, and has a long experience in design (graphic, editorial, corporate identity), and over 11 years experience in interface and web design. Some of his professional interests focus on online video, online marketing and the evolution of both the Internet and new technologies.



Lorraine Sanders

Journalist, blogger, media consultant, & author

w: lorrainesanders.com
t: @lorrainesanders

Lorraine Sanders is a San Francisco journalist, blogger, media consultant, and author of the San Francisco Chronicle Style Bytes column exploring the intersection of fashion and technology. She writes about San Francisco fashion, entrepreneurs and local businesses for the newspaper and contributes stories about technology, women-led startups and ecommerce trends to publications such as FastCompany.com and Women 2.0. She is the founder of the blogs SF Indie Fashion and Digital Style Digest. Visit her online at www.lorrainesanders.com



Adrienne Arieff

Founder of Arieff Communications

w: arieff.com
t: @ArieffComm

Adrienne Arieff is a PR, digital and marketing communications professional with 20 years professional experience globally and in the US. Formerly with Magnet Communications (Euro RSCG Magnet), one of the US ‘top’ PR agencies, Adrienne has worked at a senior level with a large array of different clients in both the corporate, new media and consumer lifestyle arena on the client and agency side in the US and abroad. Her clients have included: Four Seasons Hotels & Resorts, de Young Museum, Jones New York, Burberry, Ted Baker, and adidas. Over the past years she has worked to accrue a diverse portfolio of lifestyle and design press across the national and consumer board. Adrienne co-authored a book titled SPA and wrote a book with Random House titled The Sacred Thread. She has free-lanced for dailycandy, the NY Times and C Magazine. Her company has been featured on the Fine Living Network, Sky Radio, American Airlines In-Flight, the NY Times, and the Today Show. She sits on the advisory board of the Richmond Ermet AIDS Foundation. Adrienne periodically guest lectures on public relations at various conferences and universities from Alt Summit to Stanford. She is a member of PRSA, and PRBI.



Crosby Noricks

Founder of PR Couture

w: prcouture.com
t: @prcouture / @crosbynoricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks is the founder of PR Couture. PR Couture is a beloved resource among fashion and PR students, publicists and fashion brands. Crosby was included in the iMedia 25 Class of 2012 as a key influencer in interactive marketing, and is an experienced fashion & consumer marketing strategist. For nearly five years, Crosby was instrumental in establishing and then growing the award-winning social media practice area at Red Door Interactive, a leading digital marketing agency. In her capacity as Director of Social Media and later as Creative Director, Crosby championed brand storytelling, content & social media strategy for clients like Quiksilver, Charlotte Russe, Creative Nail Design, Eagle Creek and Sutter Home. In February 2012, Crosby published her first book, “Ready to Launch: The PR Couture Guide to Breaking into Fashion PR,” and quickly followed up with an additional eBook, “Pitch Perfect” in October of the same year. Crosby has contributed thought leadership to Fast Company, Mashable, and PR Week, and regularly speaks about her field at industry conferences.



Principal at Bollare Communications

w: bollare.com
t: @AlleFister / @bollare

Alle Fister was one of the founding employees at Shopbop, heading their PR and corporate communications for several years. About seven years ago, Shopbop was purchased by Amazon, and in this transition Alle started her own firm, Bollare, with Shopbop as the first client. Bollare has since grown to work with some of the best in the business including VANS, Timberland, BeachMint Portolio, Reformation, Monika Chiang and more.



Serge Jespers

Solutions Architect/Evangelist at Adobe

w: sjespers.com
t: @sjespers

Serge Jespers is an Adobe Evangelist and longtime Web enthusiast. For more than 15 years he has been working with the latest technologies to develop award-winning online experiences, including projects for Belgium’s largest media company in support of numerous TV shows such as Idols, Big Brother, and Miss Belgium. Serge is also a video- and photographer and knows just about every Creative Cloud tool inside out. After freelancing on projects for Sony Europe, Pepsi, Coca Cola, Playstation, MTV, … for a few years, he joined Adobe in 2007. Born and raised in Belgium, Serge now lives in the heart of San Francisco.



Jeff Fluhr

Co-founder & CEO of Spreecast

w: spreecast.com
t: @jefffluhr

Jeff is a co-founder and CEO of Spreecast, the social video platform that connects people through video conversation. He is also a co-founder of StubHub, where he served as CEO from inception until its acquisition by eBay in 2007. Jeff sits on the board and is an advisor to several consumer-oriented Internet and mobile companies. He has been the recipient of several awards including the Joseph Wharton Award for Young Leadership, San Francisco Business Times’ Forty under 40 list, Sports Business Journal’s prestigious Forty Under 40 list, and Entrepreneur Magazine’s 24 Best and Brightest young entrepreneurs in America. Earlier in his career, Jeff worked at The Blackstone Group and Thomas Weisel Partners. He earned a dual degree in Engineering and Finance from the University of Pennsylvania and attended Stanford’s Graduate School of Business.



Jim Barcelona

InstagrammersSF & Professional Photographer

w: 500px.com/barce/
t: @IGersSF

Jim Barcelona loves all things photography from film to digital, and from pinhole to large format cameras. He developed his first roll of film at 16 and still develops and prints black & white photos. He builds tools for photo app developers in San Francisco. Also he organizes photowalks for the Instagram community in San Francisco. He has been a member of Instagram since November of 2010. If you want to learn about the next Photowalk, please follow Instagram.com/IGersSF ! His fine art photography can be seen at 500px.com/barce.



Susan Yara

NewBeauty Magazine Editorial Video & Interactive Director

w: newbeauty.com
t: @susanyara

Susan Yara, NewBeauty Magazine’s Editorial Video and Interactive Director, produces and hosts videos featuring top beauty industry experts and products, while overseeing editorial content and social media strategy for NewBeauty.com. She has worked as a beauty reporter and producer for PopSugarTV and as an editor at Totalbeauty.com. Her on-camera career started at News12 The Bronx in New York City and continued at Forbes.com where she was a lifestyle reporter/writer and on-camera host. Her work has appeared in publications like PEOPLE magazine, New York Post, CNBC.com, Businessweek.com, Yahoo!, AOL, The FOOD Magazine, and MSNBC.com. She has also appeared on television and radio shows like The Today Show, MSNBC, Oprah and Friends, Forbes Radio, Fox News, and the Miss America Pageant where she competed as Miss New Mexico 2004. To see what she’s tweeting about, find her @susanyara.


Founding Partner of Venture Gained Legal

w: venturegainedlegal.com
t: @VentureGainedLP

Laura Slezinger is of the founding partners of Venture Gained Legal, a boutique law firm in SF and has a passion for the intersection of law, and the creative, entrepreneurial spirit. As an intellectual property, entertainment/media, and internet law attorney, she has counseled dynamic and growing companies on a wide range of issues, including branding and trademark strategy, social media, licensing & development, marketing & advertising, as well as a wide range of corporate transactional and financing related matters.

She has also been Managing Director of Girls in Tech, San Francisco since 2009, and it has been her pleasure to promote women’s innovative and entrepreneurial achievements in technology and to empower and encourage ladies of all ages in pursuit of their dreams.

Laura has spoken in a variety of capacities, including: presenting on IP Law for Startups to international entrepreneurs at Stanford University (7/2013); presenting on IP Law for Startups at YouNoodle Camp for international entrepreneurs (7/2013); as a Female Tech Influencer for Elance’s “Women in Work” event (6/2013); as a Female Founder for “Women Entrepreneurs: Founders + Successful Brands” at the Social Edge Summit (10/2012); as a Startup Attorney for “Top Legal Mistakes Startups Make” at MobileMonday Silicon Valley (7/2012); as a Keynote Speaker for the Pitch Mixer Entrepreneur Forum in Berkeley, CA (3/2012); as a Guest Attorney on “This Week in Law” episode #142 (from the This Week in Tech network) (12/2011); and spoke on “Trust” for TedxConstitutionDrive (11/2010).


Managing Partner of Lord Bertram

w: lordbertram.com
t: @gregory_lemmons

Gregory Lemmons is the managing partner of Lord Bertram, a national law practice specializing in the law of Fashion and Design and Entertainment law. Based out of San Francisco and New York, the firm provides legal services to emerging fashion companies, models, designers, entertainment professionals and other creatives. As an entertainment and fashion attorney, his speciality is the drafting and negotiation of intellectual property transfer agreements, including television, motion picture, and comic book option agreements, and licensing agreements.

In 2013, along with Lord Bertram partner Brad Carrick, he launched LegallyVogue, an online resource for fashion industry insiders and those interested in the business. LegallyVogue serves as an information nexus between law, fashion, and technology.

Gregory studied history and art at Columbia University and is a graduate of the Santa Clara University School of Law.


Vice President of Brand Development, BECCA Cosmetics

w: beccacosmetics.com

As the first full-time employee of a then startup cosmetics company, tarte cosmetics, Alexis learned the ropes of the beauty industry very much on a trial-by-fire basis. During her nearly eight year tenure there, she racked extensive experience in marketing, product development, sales, operations, merchandising, management and public relations. Following this, Alexis spent two years consulting on Brand Development for various beauty brands, most notably NARS Cosmetics and Hourglass Cosmetics. Just prior to joining BECCA, she spent two years heading up Creative Marketing for KORRES North America at Johnson & Johnson. Her experience working at both startup brands and Fortune 500 companies has given her the knowledge of how to make all facets of a company work together to create a cohesive brand, and this is the cornerstone of her work at BECCA. However, it is her experience as a lifelong, passionate beauty consumer herself that enables her to bring the brand to life in a meaningful, resonant way.


BECCA Style Director & National Makeup Artist

w: beccacosmetics.com

Kerry Cole, BECCA Style Director and National Makeup Artist, has been truly obsessed with makeup her entire life. As an art major in college, Kerry quickly realized that although she loved painting, she wanted to turn her passion for makeup application into a career. After receiving a certification in esthetics and editorial artistry, she entered the world of professional beauty. With over 15 years in the cosmetics industry, Kerry has built her expertise as an esthetician, national makeup artist, field educator for various cosmetic brands and master class teacher. Traveling the world doing makeup for celebrities and leading master classes has allowed her to follow a true passion for teaching women tips and trips to create a beauty routine that’s believable and achievable. Kerry’s current BECCA favorites are Shimmering Skin Perfector™, Ever-Matte Poreless Priming Perfector™ and Ultimate Crème Eyeliner.

Jacqueline Wales

Jacqueline Wales

International speaker, leadership development coach, & author

w: thefearlessfactor.com | t: @FearlessFactor

Jacqueline Wales is an international speaker, executive coach, and author of several books including The Fearless Factor, When The Crow Sings, and the Fearless Factor ‘InnerFluency’ Mastery Program. Drawing from over 30 years of experience in the personal development field, Jacqueline has presented to the FBI, Standard and Poor’s, American Airlines, Citibank and many other major organizations, and is well known for her ‘honest insightful approach’ to making changes in life. As an executive leadership consultant and coach, she has helped hundreds of women break through the barriers that hold them back from achieving their full potential. Jacqueline also facilitates life-changing retreats for women executives at her home in Ubud, Bali.

Moderator, Digital Space


Social Media Manager at boohoo.com

w: boohoo.com
t: @roxannenejad

Roxanne Nejad leads the blogger outreach program for one of the biggest online retailers in the UK and Europe, now launching into America with an extensive program. Also managing boohoo.com‘s global social content strategy across 11 different platforms, Roxanne and her team support consumer events and the press team for a 360 socially integrated approach to marketing.

Prior to working at boohoo.com, Roxanne was a Junior Product Manager for Sony Music, focusing on launching and developing new music urban and dance artists across the digital space.

Moderator, PR


Rebecca Silliman

Director of Communications, ModCloth

w: modcloth.com
t: @hipsterpit

With a background ranging from making washing machines sexy for Whirlpool to setting Guinness World Records with Firefox, Rebecca Silliman brings a wide breadth of experience and a tech-savvy perspective to her role at ModCloth. Prior to MC, Rebecca was General Manager at the SutherlandGold Group and she spent several years at The Outcast Agency where she oversaw the creation of digital media practice areas dedicated to bridging the gap between traditional and social media relations. She’s managed the strategic messaging, events, and product review programs for more than a dozen digital household brands, including Amazon Kindle and Mozilla Firefox 3.

Moderator, Photography


Founder of MyMuseBox.com

w: mymusebox.com
t: @mymusebox

Hadi Leila Labarang is the founder of MyMuseBox.com, a subscription website that offers women the opportunity to sample beauty products from international brands while giving a portion of their proceeds to fund educational projects and access to clean water for children and families in developing countries. Hadi is also the Managing Director at FSHN, formerly known as BAYFashion magazine. A publication for the affluent crowd that offers insider scoops on fashion trends from around the world. FSHN is the magazine of choice for fashion brands eager to reach and engage the fashion conscious community. Hadi spent most of her life in Saudi Arabia and France, and now resides in San Francisco.

Moderator, Legal


Co-Founder of Trymbl

w: trymbl.com
t: @trymbl

Mona Bajwa is Co-Founder of Trymbl, first online beauty shop that offers product trials from premium and undiscovered ingredient-conscious brands. Members first try what they like, and only buy what they absolutely love. Together with a panel of industry and skincare experts and doctors, Trymbl carefully selects toxin-free brands and allows members to confidently discover and try new products without having to make the commitment to buy. Prior to co-founding Trymbl, Mona served as an independent consultant to the e-commerce divisions of Adobe, William Sonoma and Kno.com, guiding struggling projects. Mona’s background also includes management roles spanning sales and strategy from her tenure at Home Depot, Akamai, and E&Y.

Moderator, Social Media


Co-Founder, iFabbo

w: ifabbo.com
t: @selftanqueen

As a 17-year beauty veteran and licensed aesthetician, Sinead Norenius has been at the helm of the beauty and fashion industry’s trends and newest developments. Sinead started blogging as the “Self-Tanning Queen” at www.SelfTanningQueen.com back in 2008 as a way reach and educate consumers directly in need of beauty advice and recommendation, especially as it related to sunless tanning. From her blog, Sinead founded Beautisol, a luxury sunless tanning brand available in prestigious spas and salons nationwide and on HSN.
A year after founding Beautisol, Sinead saw a need for a united blogging / publishing organization where she and her fellow beauty and fashion blogging associates could come together with brands and technology companies to share ideas, network, support each other and offer education! From this vision Sinead partnered with Tonia Korakis to launch iFabbo in 2010. In 2013, iFabbo launched the SHOP platform, the first “publisher only” seeding platform that allows brands to directly place their products or samples into the network based on specific geographic, demographic and social media reach targets, to garner valuable EARNED MEDIA. iFabbo then provides detailed reporting back to the brands to better track engagement and a true understanding of ROI and earned media value. Prior to founding Beautisol™ and iFabbo, Sinead was the Director of Education – North America for St.Tropez Tan. Before working for St.Tropez Tan, Sinead co-founded The Beauty Firm, a marketing consulting agency focused exclusively on the beauty and fashion industry. She worked with individual companies such as Asha Couture and Mineral Essence to market, brand, and successfully develop their business.

Moderator, Monetiziation


Co-Founder, iFabbo

w: ifabbo.com
t: @toniakor

Tonia is the Co-Founder of iFabbo, an international organization for fashion and beauty bloggers and Founder of Pink Layers.com. Tonia has more than 13 years experience as a Communications and Marketing Professional. Prior to co-founding iFabbo, she served as Public Relations executive at several PR agencies in California, assisting clients both large and small with nationwide campaigns in various industries, including beauty, software, hardware and consumer electronics. Before her work in the PR industry, Tonia worked for Google News. She began her career as a TV news producer and traffic reporter for NBC and CBS affiliate stations in Fresno, California. She is a member of Global Blogger Network, Fashion Journalism Professionals, Cosmetics and Beauty Network and Luxury and Lifestyle Professionals. Tonia holds a MA in International Relations from California State University of Fresno, and a BA in Mass Communications and Journalism.


All Ticket Sales are FINAL/NON Refundable


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