We all know that as bloggers, our job doesn’t end when we put our metaphorical pen down. Lets face it, most of us communicate our thoughts via a keyboard, not a notebook. But even though we toil, plan, and produce content, if we don’t provide an outlet for that content to be seen and heard, was it worth it? Social media is like that old cliched saying, ‘If a tree falls in the forest, and no one hears it, did it really fall?’. Okay, this isn’t exactly a parallel situation, and we’re not in the woods. But ask most people in our industry and they will tell you, you can write the most amazing thoughts down, or photograph the most fashionable outfit, but if no one sees the work, what was the point? Most of us already know the main, and most talked about ways to get our content out to the public. We use Facebook, Twitter, Pinterest and Instagram to consistently promote ourselves, whether it be moments from our daily life or our work. But there are dozens of lesser known, or lesser utilized outlets that can not only help you grow, but work to build your traffic and your audience.
- Make sure your title has important key words in it.
- Put those keywords in the first paragraph of your blog post. For example, if you’re writing a story on must have Summer 2014 makeup, make sure any or all of those words are bolded and added to your intro. Rather then must have beauty, or favorite makeup, something like Summer 14 beauty trends will be more SEO friendly and eye catching.
- Label your pictures with actual titles and descriptions so they come up in Google searches. For example, when adding a picture to your post, don’t leave it as jpeg 781. Instead name it properly, and in addition, use hyphens to extend even further the likelihood of showing up in a search. Spring beauty trends instead should be written as Spring-Beauty-Trends, this way your search rank goes up for each different word search, rather then those simply googling ”spring beauty trends”.