It’s a busy world and even though we would love to, sometimes there just isn’t enough time in the day to write and publish blog posts as we like. Lucky for you, scheduling posts and social media updates has never been so easy. Here are a few easy tips on how to get everything done on time.
When time flies…
Even though you don’t want to place yourself in the blogging jail, and turn something that you love into a routine, scheduling posts is a feature that is offered by all blogging platforms and should be taken advantage of. And even if it’s not something for your every day routine, it is always a good idea to know how to keep your blog running in case of vacation or during especially stressful times. Both Blogger and WordPress offer the option to schedule posts, just look for a tab on the right when composing your posts. You can schedule posts as far ahead as you like.
Producing quality content on a regular basis is something that will definitely make your blog stand out, and keep the readers coming. Some of the best bloggers we know write in bulk, meaning several posts around the same time to then schedule them throughout the week.
So how does one find their perfect blogging schedule?
- Set attainable goals. The best way to keep track of your posts and publishing dates is an editorial calendar. Keep images and post ideas as well as the main keywords of that post ready to go, so when it’s time to write everything down you only have minimum work to do. Then look at your calendar to decide on a time frame. When do you publish the posts, how often do you want to follow-up with links to social media accounts? You can easily mark everything on your calendar and schedule your postings accordingly without loosing track.
- Allow your schedule to change, as you change. Listen to yourself, your audience, and the analytics to develop your plan. Time management is an important skill everyone can learn and what better way to practice than with your blog. Feel free to experiment with different schedules to see what works best. When you do feel creative and write about 4 posts back to back that’s great but you might not always be that inspired. Try to figure out what really works for you. Most bloggers stick to about 2x week. There is no truth in the statement , ‘XYZ niche bloggers should post at least X times per week’. Instead, try to focus on quality over quantity.
Tip: Besides the publishing day, try to play round a little with the timing. Take a look at your analytics, you may notice more visitors around the morning or evening, depending on your audience that might have more time to read your updates in the morning opposed to after work or school. Same goes for you social media updates!
- Stay consistent. Once you have found the best timing for your blog updates, stick to it! It will help you bring a clear structure into your blogging routine and even your followers will get used to it. Also, have some fun, and don’t lose yourself behind all the scheduling! People usually like fun dates like “Makeup Mondays” or “Fashion Fridays”, make use of that and include a schedule for everyone to look forward to.
Definitely give scheduling and writing in bulk a try. Be flexible and open-minded and scheduling can become your best blogging tool!
A strong social media presence is vital for any blogger.
Unfortunately not all of us can be on Twitter or Facebook all the time. That’s why there are apps and websites that can help you solve that problem. Here are a few application that can make your blogger life a lot easier.
The Buffer app lets you schedule your posts on up to 4 social networks (Google+, LinkedIn, Facebook and Twitter), more is offered if you choose to upgrade to a paid membership. It lets you install a little tool next to your search bar, and when you are on a page you want to Buffer you can do so by simply clicking on it. Another great feature is that your posts can be scheduled to your convenience.
Other great tools are HootSuite and Tweetdeck, a product by Twitter. Similar to Buffer, with HootSuite you can manage social networks like Facebook, Twitter, Google+ and more. Easy navigation lets you overview several streamlines and analytics. You can add images at any time, set dates and times to your liking and even get recommendations on best schedule times for the most impact. Tweetdeck is specifically for Twitter and if you do have a huge following or want to look out for specific details on Twitter, like certain hashtags or people, this tool certainly will get you far. Find more details on how Twitter can help you increase your audience here.
Do you typically schedule your posts ahead of time or do you publish right after you write them? What apps and programs do you usually use to schedule your posts?