4 effective ways to promote your blog

Posted on February 21, 2012

Photo by mexico rosel via Flickr Creative Commons

Once you’ve got great content on your blog and starting to get an audience, you’re thinking, “How do I grow the readership? What else can I do to compete with the other millions of blogs?”

There are two sides of the promotion spectrum to consider, either contributing to the vibrant social community or buying an initial set of readers, or a blend of promotional techniques. Here are some ideas to consider when you’re ready to devote some time to promote your blog to more potential readers.

  • Contribute and build up your blog’s reputation. There are various online forums related to your blog topic where you could be participating in as an active contributor. Be sure to include a link to your blog in your forum signature. This approach builds your reputation and at the same time you benefit from more links from a site that’s visited by the target audience you’re looking for.
  • Comment on other blogs. Nearly every blogger loves it when others comment on their content, at least positive comments that extend the conversation. Without being too obvious, you can promote your blog with your entry by including your name and URL in the comment. Over time, it helps your search engine optimization and when you give an interesting comment, their readers will also follow the link and see more of your perspective on your blog.
  • Be a guest blogger. Consider other blogs in your industry which accept guest blog posts to help drive more traffic to your site. First, you can offer up a different perspective for their readers to consider or build upon a current theme within the other blog. These guest posts give you another place to showcase your content and to include your link to your blog.
  • Check out affordable advertising options. If no one knows about your product – your blog in this case – it’s difficult for potential readers to find you. With a relatively small budget, that you can control on a daily basis if needed, you can take advantage of Pay-Per-Click ads that target your specific audience or consider online advertising on sites where you can run an effective campaign that gives you exposure at a low cost.

The best approach is to try out various approaches to see what works best for you. If one approach doesn’t work after a short period of time, move on to another tactic. Soon your promotion strategy will be making the impact you’re looking for.

What’s the best way you’ve found to promote your blog?

Ursula Herrick is the president of Herrick Media, a boutique PR agency focused on media relations and social media marketing.

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One Response to “4 effective ways to promote your blog”

  • I yet to find the best way to promote my blog which is why I’ve joined Ifabbo. I also just recently got a Pinterest which is really going to help get the word out about my blog. I still have a way to go so thanks for the tips.
    Amoure Jones recently posted..Jane Cosmetics $3 SaleMy Profile

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