2013 FTC Updates: The New Requirements

Posted on April 5, 2013

The United States’ Federal Trade Commission first released its blogger disclosure requirements in 2009.  Since then, many things have changed about technology, and the FTC has updated its disclosure requirements for the smaller mobile and tablet screens and social media platforms.  On top of the original must-dos, bloggers have to follow these new rules.

2013 FTC Updates: What You Have to Do

Have a question about the new requirements?  Have you already instituted them on your blog?  If you haven’t, how will you do it?

 

When she isn’t performing her iFabbo duties, Amy runs Studio 888, her digital media agency offering freelance writing and other services. She also has a personal blog at AmyNievera.com and a shopping/beauty/fashion blog named Pintucked. When she’s not writing, Amy is cuddling her cats to death and consuming all forms of media.

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6 Responses to “2013 FTC Updates: The New Requirements”

  • Allison
    Twitter: nesdbeauty

    I’m still a little confused about the rules. I take part in Amazon’s affiliate program so I have a new “Sponsored Links” button at the beginning of the post that takes the reader to my Disclosure page. I also have an “I bought this” button for products I bought, which is almost all of them, at this point. I’m not sure how to handle products that I “bought” on iFabbo?? Are they considered a sponsored product? Please advise.

    • The iFabbo Team
      Twitter: http://twitter.com/ifabbo

      Hi Allison,

      Great question! While iFabbo SHOP products aren’t necessarily sponsored, we would still make it clear in a post that you got the product for free through the iFabbo SHOP. You can link to our article about the SHOP.

      For your “Sponsored LInks” buttons and such, the new requirements say disclosures must be in the post itself. (No hiding behind links.) You can start a post with a short message like “All links in this post are affiliate links” or “This product was purchased by me” or “This product was gifted by so and so,” and so on.

      Hope this helps!

    • Cathy
      Twitter: BAFtweets

      Hi Allison,

      I just looked at your website and I love your buttons! Did you design them yourself or is there a website/service where you get them?

      Thank you,
      Cathy
      Cathy recently posted..Wedges for spring and summerMy Profile

  • Cathy
    Twitter: BAFtweets

    I would love to see an example of how to disclose sponsored posts, affiliate links and gifted products at the beginning of the article. Every-time I try to word it, it seems awkward and doesn’t flow with the paragraph at the beginning.

    Or, instead of trying to incorporate it into the text, is the FTC looking for a link/disclosure before the article actually starts?

    Thank you in advance for your time,
    Cath

  • Shauna Lynn
    Twitter: snl79ohio

    As a consumer product review and giveaway blogger I would love to know how they expect a full disclosure in a tweet? My disclosure is at least 2-3 sentences long. Also I’d like to know if they want the full disclosure or a link to my full disclosure at the beginning. I know some bloggers don’t use lengthy disclosures, but I am trying to make sure I cover all of my bases because I work too hard on my blog to get hit by the FTC. I agree that some examples would be VERY helpful :)

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